Define the conversion path
Map events, statuses, and operating checkpoints to real decisions rather than vanity totals.
Supporting capability
Decisions get better when the data path is as reliable as the lead path.
AAI works on GA4, GTM, source attribution, scorecards, and reporting logic so owners can tell what entered, what moved, what stalled, and what actually reached a business outcome.
Request a Lead Flow DiagnosticWhat this work should make possible
Audit what is missing or duplicated
Find broken triggers, double counts, missing fields, and gaps between marketing, CRM, and operations.
Support review cadence
Create a scorecard the team can actually use instead of a dashboard nobody trusts.
Need reliable attribution or operational reporting?
Start with the current path, the systems involved, and which business decisions the reporting should actually support.