Define the conversion path
Map events, statuses, and operating checkpoints to real decisions rather than vanity totals.
Analytics and data intelligence
Know what happened, not just what the dashboard says
AAI traces the path from traffic and inquiries through CRM stages and business outcomes. We find where GA4, GTM, forms, and operational records disagree, then define a reporting model owners can use.
Discuss a data projectExternal data is an option, not an assumption.
For AI or third-party data ideas, we first check data rights, licensing, quality, cost, and the decision the data would improve. Any vendor or integration is proposed only after that review.
What this work should make possible
Audit what is missing or duplicated
Find broken triggers, double counts, missing fields, and gaps between marketing, CRM, and operations.
Support review cadence
Create a scorecard the team can actually use instead of a dashboard nobody trusts.
Need reliable attribution or operational reporting?
Start with the current path, the systems involved, and which business decisions the reporting should actually support.